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General information

JP_Tokyo_300 14F SUMITOMO bldg
Additional Location:
Tokyo, Japan
Job Family:
Worker Type Reference:
Regular - Permanent
Pay Rate Type:

Description & Requirements

About the Role

You will be responsible in leading the overall go to market marketing strategy and executions that delivers top of funnel awareness and drive purchase consideration of all Harman Consumer Audio (COA) brands including JBL, Harman Kardon, Mark Levinson, and other legacy audio brands. You will own Harman’s COA cross-channel marketing campaign directions and will also be working with multiple stakeholders (i.e: sales, product, ecommerce etc.) that are responsible for developing channel-specific testing and optimization strategies. You will play an integral part of the team, in being the local marketing spokesperson leading conversations to drive a cohesive strategy to ensure brand growth and commercial success.  You will need to work closely with COA Japan GM to support his business direction, build brand awareness, marketing programs to optimize Japan business growth with good understandings of local consumer insights and need. You will also need to work with product planning and strategy team for product trainings and promotions. You will be working with the Asia marketing lead that is based out of Singapore. Having regional and global relationship experience is expected for the role. You will also need to have analytical rigor, a deep understanding of consumer and country level market dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly moves the needle.

If you are an experienced team leader, proven problem-solver, have strong attention to detail, and are able to flex between thinking big and diving deep, you are who we are looking for!

Your Team

In this role, you will report directly to the Senior Director, Asia Consumer Marketing ; dotted line reporting to the Senior Director & GM, Consumer Audio Japan.  You will have 4 direct reports, supervising the Consumer Audio Japan Marketing team. Organization members including Product Marketing, Digital Marketing, Evangelist, Marketing Activation and Marketing Communication.

What You Will Do

The Senior Marketing Manager will be responsible in owning and driving the following key marketing needs across COA Japan:

Category Strategy and Brand Management

  • Be able to win in the Japan market as an American audio brand!
  • Work with the commercial and product leads to develop the Go to market marketing strategy for COA Japan’s marketing pillars that meets both short- and long-term business goals. This would include all planning and management of COA Japan’s marketing budgets based on commercial targets.
  • Align with the global brand vision to shape the strategic and execution of Japan’s marketing communications.
  • Owns marketing narrative by balancing brand and product stories, ensuring integration and consistency in storytelling channels.
  • Understand the local consumer behaviour and industry trends to be applied to all marketing initiatives and launch plans.
  • Be able to connect the overall global vision with local plans to deliver what works for the market.
  • Ensure that the local stakeholders understand the overall organisation marketing strategy with successful implementation; this would include working on how to build a cross functional marketing plan across categories to drive synergies.
  • Proactive in identifying and introducing new consumer trends, media opportunities or key learnings.

360 Marketing Activations

  • Develop, manage and oversee COA marketing campaigns across all functions. This would also include working with 3rd party agencies to develop a year long activation plans to drive brand affinity, consumer engagement and commercial success across both creative, offline and digital.
  • Manage and drive all digital always on activations which includes paid search, SEO, paid social, content calendar, EDM comms that best engages the Harman COA consumers.
  • Track and measure campaign successes, providing data backed insights to optimise campaigns and find new opportunity areas.
  • Work with stakeholders on the design, creation and execution of retailers and dealers POS to provide the best consumer experience.
  • Plan and execute roadshows, sponsorship events and exhibitions.
  • Prepare and distribute press releases.
  • Organize PR events (e.g. open days, press conferences) and serve as the company’s spokesperson.
  • Address inquiries from the media and other parties.
  • Strategic negotiation and effective marketing executions of local influencers.
  • Manage owned digital assets (including .com). Oversee and recommend websites enhancement to maximize audience opportunities (data capture, store visits, shop now etc), in tandem with global roll-out plans and local change requests.
  • Being the primary point of contact for all global corporate communications requirements.
  • Devise crisis communication plans if required to effectively manage and mitigate potential issues.

What You Need

  • 12+ years of experience in managing and executing multiple consumer campaigns and long-term brand to consumer engagement through a diverse media mix. Digital planning experience is a must.
  • University Bachelor’s degree is must.
  • Business-level Japanese and English.
  • Understanding for consumers, with a demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans.
  • Be able to translate the global / regional vision that fits effectively for the Japanese audience.
  • Experience working with agencies and budget negotiation.
  • A track record in developing compelling consumer communication and creative.
  • Experience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategies.
  • Excellent communicator and be able to perform well in a matrixed organisation. Demonstrated experience in leading and having collaborative partnerships with both the commercial and product teams and other cross functional teams.

What is Nice to Have

  • Strong budget management.
  • Ability to adapt and learn in a rapidly changing environment and demonstrate a sense of urgency while being quickly frustrated or easily flustered.
  • Prior experience in Consumer Electronics or FMCG industries.
  • Excellent oral, written and presentation skills in English and Japanese.
  • Maintain high attention to details to proofread and edit marketing materials.

What Makes You Eligible

  • Be willing to travel and potentially conduct meetings that are in different time zones.
  • Successfully complete a background investigation as a condition of employment

What We Offer

  • We offer an authentic diverse, equal, and inclusive work environment that fosters and encourages professional and personal development in a truly global organization.
  • You will work on products and services that touch people’s lives and will change the industrial standards, being a part of the transformations in our industry.
  • Our work environments are fast paced, challenging, empowering, collaborative, flexible and exciting.
  • We offer our own HARMAN University with regular updates on the new technologies and trends by utilizing various sessions organized by Self Learning and Development Trainings to help grow and advance talent.
  • We offer competitive compensation/benefit programs and recognition programs.

HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.