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General information

Location:
DE_Karlsbad_Becker Göring Straße 16
Additional Location:
Karlsbad, Germany
Job Family:
Marketing
Worker Type Reference:
Regular - Permanent
Pay Rate Type:
Salary
JOB ID:
R-33350-2024

Description & Requirements

About the role

The Senior Events Marketing Specialist position will assist with the planning, budgeting, on-site implementation and post event reporting for primarily based European Automotive internal and external events, including CES. Create custom experiences for customer-based events at client facilities and at our Karlsbad Automotive Showroom.

Your Team

This position has no direct reports and reports to the Director of Experiential Marketing. 

What You Will Do

  • Provide support on planning and developing B2B event experiences
  • Build and strengthen senior level relationships through leadership, relationship building and strategic program development
  • Apply best practices and learnings from previous projects to elevate performance level
  • Contribute to the strategic conception, development and implementation of programs that help build the automotive brand and provide a foundation to help drive product business growth
  • Planning of the design, coordination and implementation for trade shows, sponsorship activities, internal and external automotive based events
  • Provide on-site support during shows and events
  • Preparation and layout design of display space and associated properties
  • Planning and management of the event specific budget, and initiation of appropriate actions to ensure budget compliance and reconciliation
  • Location scouting and booking
  • Booking and planning of demos and staff, accommodations, catering, logistics for demo-vehicles and displays
  • Creation and distribution of event briefings and post event reporting
  • Briefing and alignment of the content of marketing activities with internal and external agencies
  • Coordination / assistance with the development of event associated materials (signage, photography, videos, collateral)
  • Verification and approval of the deliverables and reconciliation post event
  • Planning and execution of event KPIs and event surveys, including final reporting
  • Manage internal and external staff on execution and delivery of programs
  • Develop appropriate communication to agencies, the Automotive marketing team and cross organization

What You Need

  • Bachelor’s degree in Business Administration, Marketing or Advertising
  • 6-8 years of event or project management experience (trade shows, sponsored events, advertising, etc.)
  • Know-how and previous experience in event management like trade shows or sponsored events as well as virtual event and/or web/social experience and Automotive experience would be a plus
  • Ability to adapt to new situations and develop and implement ad hoc solutions
  • Quick comprehension, flexibility and skills in problem solving
  • Ability to work under high pressure, as well as a result driven and change oriented personality
  • Team Player
  • Excellent communication skills
  • Good MS-Office knowledge (Power Point, Word and Excel)
  • Be willing to travel up to 30% domestic and international travel

What We Offer

  • HARMAN offers a diverse and inclusive work environment that fosters and encourages career development opportunities, professional training and competitive market base compensation
  • You will also receive top-notch employee discounts on Harman’s Consumer Audio (JBL, AKG, HARMAN Kardon) and Samsung products
  • Flexible work schedule with a culture encouraging work life integration and collaboration in a global friendly working atmosphere and good work-life-balance
  • Attractive salary package based on the Metall & Elektro Tarif Baden Wurttemberg and an Employer contribution towards a company pension plan
  • Professional development opportunities through HARMAN University’s business and leadership academies which also includes extensive technical trainings
  • Internal talent management leadership acceleration programs
  • “Be Brilliant” employee recognition and rewards program


HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.