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Senior Specialist / Specialist, Digital eCommerce

Jakarta Pusat, Jakarta Raya Additional Location: Jakarta Pusat, Indonesia Job ID: R-3111-2021
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A Career at HARMAN

As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

A Career at HARMAN

As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA.  When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

About the Role

In this role, you will be a core member of a small but effective integrated marketing team that will help Harman build and grow Indonesia’s digital ecosystem.

You will own the digital and integrated online campaigns across multiple platforms with the goal of bringing best in class brand and eCommerce experiences to life for the consumer.


Your Team

You will report directly to the Director, Integrated Marketing APAC; with a dotted reporting to the Country Manager of Indonesia. This is an independent contributor role.


What You Will Do

  • Collaborate with the wider product and marketing team to plan and create digital driven marketing plans (includes paid media), content, creatives, KPIs & reporting.
  • Educate and drive digital planning, adaptive marketing and agile practices that best engages the HARMAN consumers.
  • Build and maintain a Digital Marketing scorecard to effectively measure and report all digital activities. This includes providing ongoing online sales reporting and analysis, focusing on ROI, conversion rate and other marketing KPI’s as well as measure and report on the effectiveness of the campaigns.
  • Identify opportunities and bridge gaps of each brand to improve conversion funnel KPIs. This would entail partnering jointly with internal teams locally in Indonesia and APAC region, distributors, agencies, marketplaces and e-retailers to optimize budget, media, content, promotional mechanics, and other key levers.
  • Be a performance ambassador by influencing the marketing organisation to be ROI-driven. This includes engaging internal stakeholders to build business cases or ensure best practices are adopted.
  • Proactive in identifying and introducing new consumer trends, media opportunities or key learnings.
  • Work closely with key local eCommerce partners on a regular cadence to evaluate marketing solutions (Lazada, Shopee, Tokopedia, JDID etc).
  • Manage the eCommerce opportunities of HARMAN’s Owned eCommerce platforms.
  • Identify and manage affiliate opportunity and activity to further drive traffic to HARMAN websites.
  • Oversee and recommend websites enhancement to maximize audience opportunities (data capture, where-to-buy, store visits etc), in tandem with local roll-out plans and change requests.
  • Manage and grow customer database through acquisition campaigns, brand partnerships, and innovate strategies as well as newsletter subscriptions and warranty registration.
  • Develop and see through all Digital Marketing best practices are applied locally with a focus on how they translate to success. This also includes initiating, designing and running workshops, training and learning programs.
  • Manage agency relationships, to ensure projects are delivered to brief, on time and within budget.

What You Need

  • Bachelor’s Degree in Marketing, Business or related field
  • 3-5 years working experience managing and executing digital marketing campaigns and well versed with marketing systems and tools such as SalesForce Commerce Cloud – Demandware, GA360, DSP, DCO, Social Listening and Influencer tools
  • Solid track record in executing sophisticated digital marketing programs and Tech stacks across different digital channels that drive tangible and measurable business outcomes
  • Experience in Paid and Owned media (social, search, programmatic, performance marketing, analytics, site builds and content)
  • Understanding eCommerce and/or prior brand & portfolio management, communications and media planning & marketing experience
  • Experience in managing and successfully growing eCommerce stores.

What is Nice to Have

  • Passion for and genuine curiosity for innovation in the Digital / eCommerce space
  • Data/Insight-driven, strong sense of accountability and solution-oriented are key. Ability to draw insights from multiple data sources and formulate recommendations for improvements.
  • Strong analytical skills and attention to details.
  • Excellent written and verbal communication skills (English and Bahasa is a must).
  • Experience using Google Analytics.
  • Strong project management skills including: conceptualisation, driving alignment, planning resources, managing deadlines and objectives
  • Ability to juggle between the details and big picture, manage multiple and competing projects and priorities.
  • Adaptable to ambiguity, changes and be at the forefront to lead change in both actions and behavior
  • Ability to work independently and collaboratively in a culturally-diverse team environment, and understanding what it means to achieve success with others and through others
  • Able to perform well in a matrixed organization.

What Makes You Eligible

  • Any offer of employment is conditioned upon the successful completion of background reference checks.

What We Offer

  • HARMAN is an innovative technology leader that is rapidly on the move. We empower our global teams to do their best as they take on the big challenges that make life better.
  • As a part of HARMAN, you can expect to be valued for exactly who you are, for every day to be different, and to be part of a global organization full of fun, unique and talented people.

HARMAN is an Equal Opportunity /Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status. HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation. (www.harman.com)

HARMAN is an Equal Opportunity /Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status. HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation. (www.harman.com)

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