Director, Marketing EMEA (Hybrid)Hemel Hempstead, United Kingdom Additional Location: Hemel Hempstead, United Kingdom| Amsterdam, Netherlands| Garching bei München, Germany Job ID: R-18207-2022
A Career at HARMAN
As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.
About the Role:
The Director of Marketing EMEA will drive growth across EMEA for HARMAN Professional Solutions’ portfolio of audio, video and controls and lighting products. Fundamental to this growth is capitalising on our Distribution Marketing across the key region and establishing a platform of collaboration. These products utilize a wide set of B2B and B2C go-to-market channels and strategies, and as such the successful candidate will have demonstrated success across a broad range of marketing disciplines. In particular, this position will be responsible for creating and executing creative sales enablement, trade, and customer marketing programs that deliver impactful and measurable results.
What you will do:
Drive Enterprise Adoption
From Tottenham Hotspur’s stadium to the Dubai Arena, our installed audio, video and lighting products allow our B2B customers to create amazing experiences. The Director of Marketing EMEA will create and deliver ground-breaking marketing programs that tell those stories and drive adoption of HARMAN Professional Solutions across the region, using tools such as:
Regional execution on the assets created by Global Pro Marketing including deploying and adopting it to the EMEA region, conceptualisation, development and deployment of regional sales enablement tools such as solution guides, application briefs, case studies and pitch decks in collaboration with our Distribution’s Marketing network.
Advertising and PR through B2B vertical trade publications and online channels, including trade shows, roadshows and events utilizing our & partner’s state-of-the-art experience centres and customer showcase venues
Lead generation and nurturing programs utilizing content marketing and online marketing automation including digital marketing approaches
B2B channel partner training and co-op programs
Create Consumer Excitement
Our legendary brands, such as JBL, AKG, and Lexicon, have been awarded technical Grammy awards for their contribution to the recording and entertainment industry. The Director of Marketing EMEA will further these brand legacies by making them the product of choice for today’s performing bands and musicians, as well as emerging segments of independent producers, podcasters and DJs.
Working with Distribution’s Marketing Leads to engage shoppers in the retail channel via creative storytelling, innovative POS and promotions. This includes new product launches and continued awareness for existing products.
Ensure that creative is appropriate for the region while supporting current cultural narratives and brand standards, through creative thinking and partnership with sales, amplify the presence of our brands at retail, including expanded SKUs, merchandising, floor space and retailer mindshare
Drive product launches and sustaining business by building customer promotions and programs that create excitement and drive retail sell-through.
Collaborate with global marketing teams to incorporate digital, social and influencer marketing into regional programs.
Build a World Class Marketing Operation
Oversee GTM support for professional business and direct marketing communications for demand creation including: branding, public relations, advertising, social media, digital marketing, e-commerce, website optimization, inbound marketing, Internet strategy and content creation, trade shows/events and promotions
Collaborate with cross-functional teams and distribution partners to enable new product introduction and work closely with channel, business development and AVL leadership to develop and sustain install ecosystem – System integrators, architects, consultants and other lead influencers
Drive distributor and reseller marketing plans and track performance against co-op agreements and commercial conditions and influence distributors to implement in country marketing activities for NPI, sustaining as per brand guidelines
Develop and build relationships with key promotional partners, licensees and retailers to help maximize opportunities for properties and collaborate with internal and external (distributors, integrators) stakeholders to conceptualize and execute strategic and tactical marketing plans, process, reporting and communication.
Collaborate and partner with leaders of the marketing support center (Brand Services, Insights, Corporate Communications & Digital Commerce) to maximize impact across the Marketing organization.
Oversee the day-to-day activities of the region’s marketing team, manage marketing budget across EMEA region in accordance with division goals and allocations, Recruit, train and manage a high performing EMEA marketing team.
What you need:
Bachelor’s degree (MBA preferred)
Experienced people and team manager
Ability to speak another European language (preferably German and/or French)
Handling Marketing across international distribution
Experience in developing marketing assets and collaborate with distributors who are responsible to execute in market
Managing multiple agencies and budgets
Working in a matrix org
Extensive relevant marketing experience in Pro A/V, technology industry
Having a proactive, goal-oriented approach to decision making.
Clear and strategic thinker; proven experience in translating strategies into actionable plans.
Capable of handling multiples projects / initiatives simultaneously and executing to completion.
Desire to Collaborate:
Proven team player with excellent communication and interpersonal skills who can effectively work across all levels of a global matrix organization.
Must work with all facets of marketing, sales and internal business partners (eCommerce, Operations, Customer Service, etc.) and externally with dealers, distributors and integrators, consultants.
Establish a deep relationship with EMEA Distributor/Partner Marketing
Create a seamless collaboration platform between Harman & Distribution Marketing
High attention to detail and flawless execution
Must be able to anticipate possible issues arising with customer needs and address them to completion.
Ensure executional excellence including getting in the trenches when needed
Providing exceptional service and quality to external and internal customer.
Creative in terms of developing customer programs that leverage all available marketing assets.
Lead with passion and by example: Foster a culture of big idea thinking (‘do what’s never been done before’ mentality).
Inspire team to think big while also being ‘on brand’ and fiscally realistic in execution.
What Makes You Eligible
Be willing to travel up to 50%, domestic and international travel.
Willingness to work from an office in Hemel Hempstead, UK, Amsterdam, NL or Garching, DE area
HARMAN will only be able to employ those who have the right to work in the UK. We are unable to offer visa / sponsorship support for this role.
What We Offer
Access to employee discounts on world class HARMAN/Samsung products (JBL, Harman Kardon, AKG etc.)
Professional development opportunities through HARMAN University’s business and leadership academies
Flexible work schedule with a culture encouraging work life integration and collaboration in a global environment
An inclusive and diverse work environment that fosters and encourages professional and personal development
“Be Brilliant” employee recognition and rewards program
The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
We are committed to ensuring our diverse, inclusive and equitable culture is built on a strong sense of belonging, where everyone feels seen, heard and encouraged to show up as their authentic self.
HARMAN is an Equal Opportunity /Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status. HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation. (www.harman.com)