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Senior Manager, Global Category 1

Date: May 22, 2019

Location: Shenzhen, China, 44, CN

Company: HARMAN International

Requisition Id : 115245 

Additional Work Location(s) ​​​​​:  

Job Responsibilities:

This position has a global responsibility to help drive the headphone business by having full responsibility for the product communication and go to market support for the whole range. The Category Communications Senior Manager will engage with global regional marketing managers to understand their needs to be able to assess and translate these into the plans & tools necessary to support sales driving and brand building activities. He/She reports to the Global Category Director for headphones. He/She is the go-to person for the sales regions when it comes to region-specific requests for communication tools, strategy and implementation.

Draws up communication objectives that contributes to the brand, category, product and MCI (Mission Critical Initiatives) goals

  • Undertakes the appropriate actions in order to meet the goals
  • Streamlines the Marketing & Communication material development
  • Educates and informs regional marketing teams of the marketing communication strategies
  • Is in regular contact with key stake holders to understand market needs
  • Based on regular input and knowledge sharing from the Category Director, GPLM’s & regional markets, has a good understanding of the markets, competitive marketing campaigns & products.
  • Has a clear understanding of the core target audience per category and brand
  • Uses consumer insights and touch points to create targeted marketing activities
  • Leverages brand strengths across all company divisions
  • Managers creative agencies and creates new marketing tools in line with the market and technological development to produce effective marketing materials
  • Assures that all materials created are available and communicated to regional marketing managers (where necessary kept in the MarCom bank)
  • In regular contact with key stake holders to understand areas of improvement
  • Continuously analyse & review current work set up to develop and implement more effective and cost efficient processes.
  • Regularly benchmarks to ensure vendors and agencies are delivering efficiently, effectively and in-line with the market


Basic Qualifications:  

  • Bachelor’s Degree in Marketing, Communications or other Marketing-related disciplines,
  • At least 5+ years of International marketing communications experience
  • Ability to work effectively within a matrix environment
  • Experience in advertising, online marketing, media strategies and brand management


HARMAN ( designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.  With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics. HARMAN is an Equal Opportunity /Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status.  HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation. Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with HARMAN!  (


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