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Senior PR Manager

Date: Feb 11, 2019

Location: Shanghai Corp, China, CN

Company: HARMAN International

Requisition Id : 114237 

Additional Work Location(s) ​​​​​:  

We seek a highly motivated individual who has passion on consumer audio business, with solid experience and expertise on PR & e-PR. The successful candidate will join our marketing team to oversee and contribute juicy content to support communications both in traditional and new media channel to increase brand & product awareness and preference.



  • Develop PR & e-PR communication plan including strategy, goals and tactics by demonstrating strategic thinking in building annual plans and timelines throughout the year
  • Leverage existing media relations and cultivate new contacts, seeking high-level placements in print, broadcast, online media and APP media
  • Create juicy product stories and contents
  • Maintain a keen understanding of industry / communication trends affecting consumers and make appropriate recommendations
  • Manage agencies and full teams in that regard
  • Create and manage press database and mailings
  • Manage press events
  • Aggressively manage budgets on all PR & e-PR activities whilst maintaining high standards
  • Monitor, analyze and communicate PR & e-PR results on a monthly basis



-  Working experience in both in-house and PR Agency; should be a team leader while in agency side

-  Strong Media Relations that can benefit our brands and products communications immediately

-  Insight on our target audiences and Chinese media landscape; and to adjust communication matrix accordingly

-  Creative: Ability to identify/concept creative ideas that can promote our brands and products with popular/trendy manners

-  Initiative: Ability to independently identify and capitalize on business opportunities, an agile self-starter, results-orientated, and able to deal with ambiguity

-  Project management: able to work and deliver quality outcomes against set timelines

-  Relationship building: Proven experience and ability to work cross-functionally, both internal & external. Able to develop and maintain different kinds of relationships.

-  Language: Fluent English writing and speaking level. Chinese (mandarin) language and/or knowledge of Chinese culture and consumer behavior would be highly advantageous.

- Very skillful in Word, Excel, PowerPoint, etc.

- Team player

HARMAN ( designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.  With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics. HARMAN is an Equal Opportunity /Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status.  HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation. Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with HARMAN!  (

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