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Sr. Director, Experiential Marketing

Date: Dec 16, 2018

Location: Novi, MI, US

Company: HARMAN International

Requisition Id : 110910 

Additional Work Location(s) ​​​​​:  

Job Description

A Career at HARMAN

We are ONE HARMAN. We are greater than the sum of our divisions or brands. We proudly talk about our many iconic brands and describe how our technologies are transforming the car, the workplace and everywhere in between.  We work hard. We create useful, playful, beautiful things. We strive for excellence and we aim to win as a team. No matter the position, every employee at HARMAN is expected to demonstrate our core competencies:  leadership, change-orientation, collaboration, judgment and a results-driven mindset.  At HARMAN, we expect brilliance.  You can expect a career full of brilliant possibilities. 


Position Summary:


The Senior Director, Automotive Experiential Marketing will be responsible for all aspects of Automotive Experience and Events globally. The One Automotive Experience was born from Harman’s three divisions, Connected Car, Car Audio, and Connected Service have different technologies yet share the same mission, and there is a huge opportunity to optimize and ignite our unique proposition. This person will oversee the linking of the automotive strategy yet focused execution to support Harman’s Customer Business Unit (sales) and Customer Marketing Tams teams to drive awareness and consideration of our technologies to OEMs and non-OEMs. This person should have a passion for experiential marketing and a thirst for making all experiences - big or small a representation of the technology selling strategy.


This role will report into the Global Vice President of Marketing, Connected Car Division.



Supervisory Responsibilities:

This position will have four (4) direct reports (US and Germany); cross-collaborate with APAC marketing teams


Job Responsibilities:

Experiential Events

  • Partner cross-functionally with the Lifestyle/Car Audio Division, Connected Services Division, Advanced Product Marketing, Communications, Customer Marketing, Sales teams on all events. This person will create and execute a vision and strategy for the field team, national and local events.
  • Responsibilities include annual planning, concept development, external market solicitation, internal ideation, and evaluation for brand fit, evaluation of cost versus benefit, event execution, event alterations, budget management, and overall knowledge of experiential marketing. The position has a heavy cross-functional emphasis that includes Marketing, Brands, Legal, P&S, Sales and outside agencies.
  • Build awareness and consideration of Harman automotive technologies
  • Oversee all events bringing to life Automotive 360 experiences including brand partners and while working with Content Marketing and PR to amplify social/digital/PR/media amplification
  • Oversee event creative to live up to brand design standards; cut through the clutter to build a brand
  • Ensure flawless execution of all events
  • Partner closely with cross-divisional teams and functions on collaborative planning
  • Establish event KPIs to measure effectiveness and extract key learnings from efforts
  • Challenge the status quo on all event activation and processes
  • Lead and accurately manage the experiential budget


Trade Events

  • Oversee strategy and execution of trade-focused events to foster sales relationships and gain distribution at key trade events throughout the year



  • Lead and develop a global Experiential Marketing/Events team
  • Build strong relationships with internal partners (Divisions, Communications, Marketing, Sales, etc.) to execute and collaborate with ease and efficiency


Basic Qualifications:

  • Positive attitude, a thirst for knowledge, and an excitement for growing our business
  • Bachelor's Degree in Marketing, Business or related field
  • 10+ years’ experience specific to Experiential Marketing (agency experience a plus)
  • 5+ years of experience in Program Management and/or Sales & Marketing
  • Expertise in latest trends in consumer and experiential marketing
  • Strong leader with a track-record of impeccable execution, excellent communication and collaborative partnership
  • Self-starter who is extremely result and detail-oriented
  • Highly adaptable and resourceful
  • Thinks operationally, strategically, tactically, and analytically
  • Understanding of Experiential goals and performance tracking
  • Can manage a variety of agencies and be accountable for activation execution
  • Able to manage a variety of agencies and be accountable for activation execution
  • Exceptional analytical, quantitative, communication and time management skills
  • Ability to manage budgets and present monthly and quarterly performance
  • Able to expertly summarize data in charts and graphs, with a clear call to actions or insights



Eligibility Requirements:

  • Willingness to travel to US and International Markets.
  • Willingness to work in an office
  • Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen

HARMAN ( designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.  With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics. HARMAN is an Equal Opportunity /Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status.  HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation. Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with HARMAN!  (


Nearest Major Market: Detroit

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