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Manager, Experiential Marketing

Date: Sep 7, 2018

Location: Novi, MI, US

Company: HARMAN International

Requisition Id : 111811 

Additional Work Location(s) ​​​​​:  

Job Description

A Career at HARMAN

We are ONE HARMAN. We are greater than the sum of our divisions or brands. We proudly talk about our many iconic brands and describe how our technologies are transforming the car, the workplace and everywhere in between.  We work hard. We create useful, playful, beautiful things. We strive for excellence and we aim to win as a team. No matter the position, every employee at HARMAN is expected to demonstrate our core competencies:  leadership, change-orientation, collaboration, judgment and a results-driven mindset.  At HARMAN, we expect brilliance.  You can expect a career full of brilliant possibilities. 

Position Summary:


The Manager of Event and Experiential Marketing manages and directs strategic planning and execution for brand experiential marketing needs while being the key day-to-day client contact, maintaining a highly responsive service orientation in all interactions. Important characteristics for success in this role are solid verbal and written communication skills, analytical thinking, strategic thinking, organizational skills, interpersonal skills and a proactive approach. It is also essential that this person has a clear understanding of today's experiential marketing business, strong digital experience and a keen sense of entrepreneurship.


Supervisory Responsibilities:

This position will have one (1) direct report; cross-collaborate with EU and APAC teams


Job Responsibilities:

Experiential Events

  • Provide support to Sr Director, Experiential Marketing on planning and developing experiences needed to execute awareness and consideration sales goals and objectives
  • Build and strengthen executive level relationships through leadership, relationship building, and strategic program development
  • Strategic ability to conceive, develop and implement programs that build the brand and provide a foundation to help drive business growth
  • Deliver measurable results and provide post-event reporting and ROI analysis
  • Develop and maintain an effective team through selection, training, compensation, motivation, and performance management
  • Manage internal and external staff on execution and delivery of programs
  • Manage financial and non-financial reporting of programs, ensuring consistency with reporting standards
  • Develop appropriate communication to client, project managers or other pertinent individuals on an as-needed basis
  • Position yourself as a leader within the marketing team and company to help lead growth and development of organization
  • Apply best practices and learnings from previous projects to elevate performance level
  • Create accountability practices within department
  • Oversee strategy and execution of trade-focused events to foster sales relationships and gain distribution at key trade events throughout the year


Basic Qualifications:

  • Minimum 6 to 8 years of event marketing, client service, and team management experience
  • Bachelor’s Degree in Business, Marketing, Communications or related field.
  • Motivational leadership, inspiring team to deliver top performance against business goals
  • Excellent interpersonal skills - experience in client management is a necessity
  • Ability to develop and sustain strong working relationships with executive staff and support teams
  • Experience in working with experiential marketing and the comprehension of the complexities of event management
  • Strong management skills; prior internal staff management required
  • Strong planning and organizational skills to effectively manage numerous programs and resources simultaneously
  • Sound decision-making and problem-solving skills based in department, client and industry knowledge
  • Excellent oral and written communications skills
  • A thoroughly developed knowledge of our industry, products, and services, as well as those of our competitors
  • Adept at building relationships and working in a team environment with proven track record of sharing ideas, providing encouragement, building on other’s ideas, giving due appreciation and bringing out the best in others
  • Previous experience developing training materials, presentations, and programming for corporate/sales audience a plus
  • Willing and able to work non-standard work hours, weekends and travel as required
  • Must have professional appearance and persona with a strong work ethic and a positive, can-do attitude
  • Microsoft Office proficient (Word, Excel, PowerPoint)



Eligibility Requirements:

  • Willingness to travel to US and International Markets.
  • Willingness to work in an office
  • Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen

HARMAN ( designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.  With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics. HARMAN is an Equal Opportunity /Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status.  HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation. Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with HARMAN!  (


Nearest Major Market: Detroit

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