Share this Job
Create Alert

Sr. Specialist, Product Marketing

Date: Jun 14, 2019

Location: Northridge, CA, US

Company: HARMAN International

Requisition Id : 116523 

Additional Work Location(s) ​​​​​:  

Job Description

A Career at HARMAN

We are ONE HARMAN. We are greater than the sum of our divisions or brands. We proudly talk about our many iconic brands and describe how our technologies are transforming the car, the workplace and everywhere in between.  We work hard. We create useful, playful, beautiful things. We strive for excellence and we aim to win as a team. No matter the position, every employee at HARMAN is expected to demonstrate our core competencies:  leadership, change-orientation, collaboration, judgment and a results-driven mindset.  At HARMAN, we expect brilliance.  You can expect a career full of brilliant possibilities. 

Position Summary:

Harman International is looking to hire a Senior Product Marketing Specialist to support the Marketing Team on building out the portfolio of product launch programs and assets for outbound product marketing activities for all Lifestyle Consumer products. Our objective is to establish a market leadership position in consumer audio products like headphones, portable audio solutions, and home multi-media products.

We’re looking for a strong blend of technical understanding and strategic marketing to adeptly position, message, and drive marketing creative with a keen focus on solving business challenges and drive brand awareness.

To be successful in this role it’s essential to have marketing in your DNA, have a strong entrepreneurial spirit, an instinct for revenue generation, a goal-oriented mindset, and are a forward thinker capable of instilling a passion for our products and company in your marketing programs, messaging, and collateral.

Supervisory Responsibilities:

This position will have no supervisory responsibility.

Job Responsibilities:

Support New Product Launch Activities (Sales Enablement)

  • Partner with the Category and Product Management Teams to execute a consolidated product launch in the Americas region
  • Deliver assets required to enable the sales teams to effectively sell-in new products into the channels
  • Partner with category leaders on commercialization plans, sell-in materials, etc.
  • Partner with Brand Management and Category Management to develop messaging and content for outbound marketing in the Americas region
  • Partner with the Customer Marketing and Digital Marketing teams to support the sell-in vision and programs that drive retailer interest and demand for products

        Support Global Demand Generation Campaigns (Demand Generation)

  • Partner with Market Brand and Insights Team and be the expert on your consumers, how they buy and their buying criteria
  • Plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Support marketing to deliver strategic 360⁰ launches and continuity of marketing plans for products.

Support/Manage Marketing Assets 

  • Manage development and launch-phase assets schedules to support Americas launches with NPI Global Assets Develop team
  • Follow the product into the field to ensure customer success
  • Excellent communication and presentation skills in interacting with management and communicating the functional vision

Basic Qualifications:

  • Bachelor’s Degree in Marketing or business related field
  • 5+ years of consumer marketing experience
  • Prior experience in a large, multinational organization
  • Strong project management skills
  • Consumer Electronics experience is a bonus

Preferred Qualifications:

Results-Driven:  Having a proactive, goal-oriented approach to decision making.

  • Demonstrates a proactive and collaborative approach to troubleshooting and problem solving
  • Capable of handling multiple projects / initiatives simultaneously and executing to completion


Team Player: Having respect for colleagues; leading teams with clarity and accountability.

  • Proven team player with excellent communication and interpersonal skills who can effectively work with all levels of a global matrixed organization.
  • Accepts overall accountability.
  • Demonstrated ability to share knowledge and best practices with teammates.


Change Orientation:  Able to adapt to changing demands and conditions.

Customer Focus:  Providing exceptional service and quality to external and internal customer.

Self-Awareness:  Accepting responsibility for personal development and actions.

  • Clearly understands objectives and strives to exceed them.
  • Takes ownership for personal career and skill development.


Eligibility Requirements:

  • Willingness to travel 15% of the time.
  • Willingness to work in an office in Northridge, CA.
  • Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.


HARMAN ( designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.  With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics. HARMAN is an Equal Opportunity /Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status.  HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation. Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with HARMAN!  (


Nearest Major Market: Los Angeles

Job Segment: Product Marketing, Senior Product Manager, Product Manager, Senior Brand Manager, Marketing, Operations