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Ecommerce/Digital Marketing Manager

Date: Jun 15, 2019

Location: Northridge, CA, US

Company: HARMAN International

Requisition Id : 116354 

Additional Work Location(s) ​​​​​:  


Job Description

A Career at HARMAN

We are ONE HARMAN. We are greater than the sum of our divisions or brands. We proudly talk about our many iconic brands and describe how our technologies are transforming the car, the workplace and everywhere in between.  We work hard. We create useful, playful, beautiful things. We strive for excellence and we aim to win as a team. No matter the position, every employee at HARMAN is expected to demonstrate our core competencies:  leadership, change-orientation, collaboration, judgment and a results-driven mindset.  At HARMAN, we expect brilliance.  You can expect a career full of brilliant possibilities. 

Position Summary:

This role will grow Ecommerce revenue for HARMAN’s B2C business channels i.e.,,,, and various marketplaces. The successful candidate will optimize all online marketing channel efforts to minimize cost and improve ROI. The Manager, Ecommerce Marketing will improve qualified traffic to the sites by applying best in class customer acquisition strategies and own customer acquisition, retention and repeat purchases on our B2C direct ecommerce channels.

Supervisory Responsibilities:

This position will have one direct report.

Job Responsibilities:

  • Strategize and execute E-Commerce marketing and acquisition efforts based on our brand target audience in alignment with regional Ecommerce sales goals. Be the resident expert of Ecommerce Marketing.
  • Own online marketing strategies, tactical execution and analytics for all online marketing channels including but not limited to: SEM, programmatic advertising, retargeting, SEO, influencer marketing, email marketing, digital CRM which includes customer journey mapping and engagement, loyalty/retention, paid-social advertising, affiliate marketing and more.
  • Work cross-functionally with merchandising, operations, finance, inventory forecast team, branding & content team, social and influencer teams, digital CRM team, advertising and creative agencies to improve site conversion and sales, reduce cost, improve brand perception and maximize ROI and profitability.
  • Closely monitor and meticulously analyze advertising performance against traffic, continually make and implement recommendations for optimization and ongoing sales growth to both self-run advertising efforts as well as agency-run efforts.
  • Manage day-to-day relationship with digital marketing agencies, publishers and other technology partners to delivery on business goals.
  • Manage E-Commerce marketing budgets, including setting budget spend priorities and performance KPIs, as well as maintaining and reporting the same along with overall results against plan.
  • Collaborate with sales team to recommend promotional plans.
  • Plan and execute paid marketing efforts on marketplaces i.e. Ebay and other marketplaces as they are added in the future i.e. Amazon, Walmart.
  • Work with merchandising team to implement & monitor A/B tests on the site to improve conversions.
  • Stay up to date with industry best practices, up and coming marketing channels, and competitive analysis.

Basic Qualifications:

  • Bachelors in Business Administration, eCommerce, Marketing or related field
  • 5+ years in eCommerce/digital B2C marketing, preferably in a Consumer Electronics industry
  • Knowledge of the digital ecosystem, online marketing tactics & how eCommerce, web, mobile, social, search and channels work together to optimize behavior and acquisition
  • Strong background in customer acquisition, re-engagement and retention strategies
  • Strong understanding of eCommerce platforms and third-party digital marketing applications
  • Proven success in the ability to lead, build, develop, and scale new revenue growth opportunities
  • Problem solver with results-driven approach and collaborative style
  • Excellent written and verbal communication skills, with a strong emphasis on copywriting
  • Experience with Amazon advertising (with AMS, AAP, AMG program)
  • Proficiency with Microsoft Office (Word, Excel and PowerPoint)
  • Strong business and financial acumen
  • Strong attention to detail, strong analytical abilities and project management skills
  • Experience working as part of a cross functional team
  • Deep understanding of Google Analytics, SEO experience


Eligibility Requirements:

  • Willingness to travel 10% of the time.
  • Willingness to work in an office in Northridge, CA.
  • Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.


HARMAN ( designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.  With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics. HARMAN is an Equal Opportunity /Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status.  HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation. Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with HARMAN!  (


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