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Director, Trade & Shopper Marketing

Date: Feb 11, 2019

Location: Northridge, CA, US

Company: HARMAN International

Requisition Id : 115020 

Additional Work Location(s) ​​​​​:  


Job Title: Dir., Trade & Shopper Marketing

Manager: VP, Marketing - Consumer SBU

Location: Northridge, CA


Job Description

Position Summary:


The Director, Trade & Shopper Marketing will help tell the Harman/JBL story by creating Retail Theater. This position will drive region Trade & Shopper marketing excellence including customer program planning & execution, merchandising, training program creation and delivery, and trade show execution.


Supervisory Responsibilities:


Supervises a team of six marketing direct reports ranging from Senior Manager through Trade Specialist in the following areas:

  • Trade Communications
  • Customer Marketing
  • Merchandising Execution
  • Training


Job Responsibilities:


Create Retail Theater

  • Engage shoppers in the retail channel via creative storytelling, innovative POS and promotions.  This includes new product launches and existing consumer products.  Drive for world-class creative tied to the current cultural narrative of that time and ensure consistent messaging with brand advertising.
  • Bring creative thinking and new ways to ask for “more” in-store (“more” means more SKUs, more inventory, more SOV etc.)
  • Motivate team to think big and drive for breakthrough customer marketing and creative, while also rolling up their sleeves to address any and all customer needs.
  • Work in unison with all aspects of US Marketing including product marketing, digital/social and consumer engagement at all levels of the team.


Deliver World class Customer Marketing

  • Work closely with Sales to collaboratively lead development of Customer Marketing programs to drive profitable growth and leverage paid US marketing assets.
  • Develop insight based ideas that convince retail partners to execute in store programs
  • Execute customer marketing programs
  • Develop ideas that position HARMAN as the category captain in key retail accounts
  • Cultivate deep partnerships with the marketing organization within the retail customers


Execute With Excellence Across Trade Execution, Training & Communication

  • Oversee the day-to-day activities of the region’s trade marketing team.
  • Develop Channel strategy in correlation with each Strategic Business Unit.
  • Responsible for determining necessary merchandising activity and working with necessary constituents to secure appropriate resources.
  • Responsible for communication of all Marketing assets to Sales representatives, other internal US stakeholders and Customers (as appropriate).
  • Train and develop internal sales team and any third party contract Merchandiser personnel, ensuring that those individuals are fully competent to train their assigned Dealers.
  • Ensure all Customer interface personnel have the necessary sales tools to sell in complete product line.  Customize materials for use to proper retail channels.  This may include training of customers too.
  • Responsible for monitoring and reporting relevant competitive activity in the marketplace.
  • Be senior leader for Consumer marketing at the Northridge office – this includes direct and daily communication, collaboration and accountability with US GM/VP who also resides in this office.


Basic Qualifications:


  • Bachelor’s degree; MBA preferred 
  • 7-10 years of applicable experience in Consumer Marketing
  • 7-10 years of management experience


Desired Qualifications:

Results-Driven:  Having a proactive, goal-oriented approach to decision making.

  • Clear and strategic thinker; proven experience in translating strategies into actionable plans.
  • Capable of handling multiples projects / initiatives simultaneously and executing to completion.


Desire to Collaborate: Having respect for colleagues; leading teams with clarity and accountability.

  • Proven team player with excellent communication and interpersonal skills who can effectively work with all levels of a global matrix organization.
  • Must work with all facets of Marketing, sales and US internal business partners (eCommerce, Operations, Customer Service, etc.) and externally with Dealers, distributors and Agencies.


Executional Excellence:  High attention to detail – Execution can never falter.

  • Lead team who will track all customer programs, and ensure the teams executes flawlessly.
  • Must be able to anticipate possible issues arising with customer needs and address them to completion.


Customer Focus:  Providing exceptional service and quality to external and internal customer.

  • Understanding and working in past organizations that have centralized and de-centralized structures as business requirements change.
  • Creative in terms of developing customer programs that drive execution of marketing assets.


Lead with passion and by example: Forster a culture of big idea thinking (never been done mentality).

  • Inspire team to think big while also being ‘on brand’ and fiscally realistic in execution.
  • Ensure executional excellence including getting in the trenches when needed.
  • Challenge and help team members to find ways to grow their individual careers.


Eligibility Requirements:

  • Willingness to travel 30% of the time with peaks and valleys and occasional last minute trips based on customer needs.
  • Willingness to work in an office in Northridge, CA.
  • HARMAN will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.


HARMAN ( designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.  With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics. HARMAN is an Equal Opportunity /Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status.  HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation. Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with HARMAN!  (




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