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Lead,Marketing - Consumer Audio

Date: Nov 2, 2018

Location: Gurugram, India, IN

Company: HARMAN International

Requisition Id : 112743 

Additional Work Location(s) ​​​​​:  

Job Description


Position Summary:

Brand Activation & Events Manager is required to o drive engagement and positive brand sentiment online and offline through BTL activations. Remain in contact with suppliers and is required to negotiate costings and timescales for each job and selecting the most appropriate supplier for executing activities.Basic understanding of Brand Building and on-ground marketing activities. An aptitude for aesthetic design and materials would be an added advantage.

Supervisory Responsibilities:  

  • Supervise & Manager various agencies & Vendors.
  • Supervise Offline team.


Job Responsibilities:

  • Evaluate Activities & Prepare monthly and quarterly activations plan
  • Increase the brand visibility and contribute to sales growth by managing and implementing trade marketing promotions, in-store initiatives.
  • Event / Project Costing and ROI.
  • Experience combining On-ground activation with Social Media platforms, Content Generation.
  • Execute Events & activations .
  • Handling & coordination with agencies
  • Work with creative & operations team.
  • Networking with vendors & agencies Pan India.


Basic Qualifications:

BBA/ MBA with minimum 5 years experience.

Preferred Qualifications & Desired Competencies: Please list the preferred qualifications and ideal behaviors needed for this position based on the following:



Leadership: Demonstrate character, clarity, courage and commitment to high-performance

  • Build environment of trust, high performance and engagement by establishing clear goals and a commitment to feedback, development and recognition


Change Orientation: Champion a better, faster and simpler way of doing things

  • Apply original thinking and continuous improvement to processes, products, systems or services and manage change to better serve customer needs


Collaboration:  Connect, engage and communicate with others

  • Encourage open expression of ideas; communicate effectively at all levels and build strong relationships


Judgment: Make sound decisions

  • Demonstrate critical thinking to take appropriate risk and make sound and timely decisions


Results-Driven: Deliver extraordinary results

  • Take initiative to achieve superior, quality results against internal or external standards of excellence


Customer Excellence

  • Co-innovate and exceed customer expectations. Engage collaborate, and understanding voice of the customer. 



Operational Excellence

Brand understanding.


Industry Experience


  • Consumer Durables
  • FMCG
  • Consumer Products


Eligibility Requirements: List specific location of position and % of willingness to travel.

  • Willingness to travel up to 50% of the time
  • Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.



HARMAN ( designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.  With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics. HARMAN is an Equal Opportunity /Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status.  HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation. Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with HARMAN!  (

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