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Sr. Coordinator Trade Marketing (m/f)

Date: Feb 11, 2019

Location: Garching, Germany, DE

Company: HARMAN International

Requisition Id : 114508 

Additional Work Location(s) ​​​​​:  

Position Summary:

The Senior Coordinator Trade Marketing will be responsible for the planning, control, implementation and success control of all POS communication and activation measures towards customers and consumers in order to achieve the respective divisional goals in Germany, Austria and Switzerland.


Supervisory Responsibilities:

This position does not have any direct or indirect reports.


Job Responsibilities:


  • Implementation of marketing materials and collateral in coordination with local and regional Harman teams and external agencies in Germany, Austria and Switzerland
  • During yearly business planning, contributes to develop strategy for their category and brand.
  • Development of promotion strategies as well as their implementation and success control
  • Management and control of the production of POS materials and corresponding positioning in the retail
  • Processing of advertising material orders, control of product samplings and presentation displays
  • Proofreading of localised content together with Senior Marketing Coordinator
  • Control and responsibility of the assigned trade marketing budget
  • Executes the marketing activities and informs & involves the relevant disciplines & stakeholders.
  • Support for tradeshows and events.
  • Cross-interface cooperation with other departments
  • Proactive gives regular feedback on how marketing material & tools can be improved.
  • Supports marketing manager with bench marking of vendors and agencies.
  • Able to manage and complete multiple projects within budget and timing.


Basic Qualifications:


  • University degree in Marketing/ Communication
  • 3+ years work experience in a similar position
  • Willing and able to work independently
  • Mother tongue is German and you are fluent in English (spoken and written)
  • Excellent MS-Office skills (Word, Excel, PowerPoint, Basic skills in SAP)


Preferred Qualifications & Desired Competencies:


Results-Driven: Having a proactive, goal oriented approach to decision-making

  • You ensure quality in all aspects of your work
  • You can be counted on to execute and get things done
  • You are disciplined – you hold yourself and other accountable for achieving results
  • Capable of handling multiples projects/ initiatives simultaneously and executing to completion



Team Player: Having respect for colleagues, leading teams with clarity and accountability

  • You listen well to understand instead or reacting fast
  • You communicate clearly, respectfully and with conviction
  • You build strong relationships at all levels


Change Orientation: Able to adapt to changing demands and conditions

  • You seek ways to improve, streamline and/ or reinvent processes within your area of control
  • You reframe issues to find new and pragmatic solutions to solve problems or meet customer needs


Customer Focus: Providing exceptional service and quality to external and internal customer

  • Understanding and working in past orientations that have centralised and decentralised structures as business requirements change


Leadship: You have the courage to say what you think, even if controversial

  • You are professional and aware of personal style and impact on others
  • You act in Harman’s bet interest, rather than solely for yourself or your team


Eligibility Requirements:

  • Expected 30 days travel per year

HARMAN ( designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.  With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics. HARMAN is an Equal Opportunity /Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status.  HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation. Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with HARMAN!  (

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