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Marketing Director EMEA

Date: Apr 3, 2019

Location: Apsley, UK, GB

Company: HARMAN International

Requisition Id : 115594 

Additional Work Location(s) ​​​​​:  

              

The Marketing Director EMEA will drive growth across EMEA for HARMAN Professional Solutions’ portfolio of audio, video, lighting and control products. These products utilize a wide set of B2B and B2C go-to-market channels and strategies, and as such the successful candidate will have demonstrated success across a broad range of marketing disciplines. In particular, this position will be responsible for creating and executing creative sales enablement, trade, and customer marketing programs that deliver impactful and measurable results.

 

Essential Responsibilities:

 

Drive Enterprise Adoption

From Tottenham Hotspur’s stadium to the Dubai Arena, our installed audio, video and lighting products allow our B2B customers to create amazing experiences. The Marketing Director EMEA will create and deliver groundbreaking marketing programs that tell those stories and drive adoption of HARMAN Professional Solutions across the region, using tools such as:

 

  • Advertising and PR through B2B vertical trade publications and online channels
  • Trade shows, roadshows and events utilizing our state of the art experience centers and customer showcase venues
  • Creation and regionalization of sales enablement tools such as solution guides, application briefs, case studies and pitch decks
  • Lead generation and nurturing programs utilizing content marketing and online marketing automation
  • B2B channel partner training and co-op programs

 

Create Consumer Excitement

Our legendary brands, such as JBL, AKG, and Lexicon, have been awarded technical Grammy awards for their contribution to the recording and entertainment industry. The Marketing Director EMEA will further these brand legacies by making them the product of choice for today’s performing bands and musicians, as well as emerging segments of independent producers, podcasters and DJs.

 

  • Engage shoppers in the retail channel via creative storytelling, innovative POS and promotions. This includes new product launches and existing products.
  • Ensure that creative is appropriate for the region while supporting current cultural narratives and brand standards.
  • Through creative thinking and partnership with sales, amplify the presence of our brands at retail, including expanded SKUs, merchandising, floor space and retailer mindshare
  • Collaborate with global marketing teams to incorporate digital, social and influencer marketing into regional programs.
  • Drive product launches and sustaining business by building customer promotions and programs that create excitement and drive retail sell-through.
  • Partner across global digital/ecommerce functions and regional sales teams to establish a regional ecommerce operation, and drive EMEA direct-to-consumer sales.

 

Build a World Class Marketing Operation

  • Partner with internal and external (distributors, integrators) stakeholders to develop and execute strategic and tactical marketing plans, process, reporting and communication.
  • Oversee the day-to-day activities of the region’s marketing team
  • Drive distributor and reseller marketing plans and track performance against co-op agreements and commercial conditions.
  • Manage marketing budget across EMEA region in accordance with division goals and allocations
  • Recruit, train and manage a high performing EMEA marketing team.

 

Basic Qualifications:

  • Bachelor’s degree; MBA preferred
  • Extensive relevant marketing experience in Pro A/V, technology or consumer electronics industry
  • Experienced people and team manager

 

Desired Qualifications:

Results-Driven:

  • Having a proactive, goal-oriented approach to decision making.
  • Clear and strategic thinker; proven experience in translating strategies into actionable plans.
  • Capable of handling multiples projects / initiatives simultaneously and executing to completion.

 

Desire to Collaborate:

  • Proven team player with excellent communication and interpersonal skills who can effectively work across all levels of a global matrix organization.
  • Must work with all facets of marketing, sales and internal business partners (eCommerce, Operations, Customer Service, etc.) and externally with dealers, distributors and integrators, consultants.

 

Executional Excellence:

  • High attention to detail and flawless execution
  • Must be able to anticipate possible issues arising with customer needs and address them to completion.
  • Ensure executional excellence including getting in the trenches when needed

 

Customer Focus:

  • Providing exceptional service and quality to external and internal customer.
  • Creative in terms of developing customer programs that leverage all available marketing assets.
  • Lead with passion and by example: Foster a culture of big idea thinking (‘do what’s never been done before’ mentality).
  • Inspire team to think big while also being ‘on brand’ and fiscally realistic in execution.

 

Eligibility Requirements:

  • Willingness to travel 30% of the time
  • Extensive experience working in both B2B and B2C 
  • Willingness to work in an office in Hemel Hempstead, UK

 

HARMAN will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditional upon the successful completion of a background investigation and drug screen.

HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.  With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics. HARMAN is an Equal Opportunity /Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status.  HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation. Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with HARMAN!  (www.harman.com)

 


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