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Marketing Communications Lead UK

Date: Nov 27, 2018

Location: Apsley, UK, GB

Company: HARMAN International

Requisition Id : 113318 

Additional Work Location(s) ​​​​​:  

 

Position Summary:

 

Are you an ambitious marketing professional looking for the next step to grown and learn? Do you want to work for an exciting and fast growing brand? Are you ambitious and ready to excel with us? Would you like to bring our brands JBL and Harman/Kardon to the next level? Then this is the opportunity for you!

 

This position is within HARMAN’s UK and Ireland Lifestyle Division, based in Apsley, UK. The Marcom Lead UK is responsible for the UK and Ireland marketing communication strategy & program implementation for Harman’s Consumer Product categories like Portable Audio, Headphones and Connected Home for JBL and Harman Kardon brands. Together with the Marketing Manager UK, he or she supports and develops the marketing communication landscape for all new product introductions as well as give the communication direction for all the brands across the different categories. The Marcom Lead plans and executes a wide range of marketing tools based on the yearly marketing and business plan.

 

As a major sponsor of Wireless Festival in London, you will have the opportunity to work on the campaign to maximize the partnership with our retailers, as well as the event activation to make sure our JBL brand is visible and exciting for our consumer before, during and after the festival.

 

The Marcom Lead UK works closely with the Commercial Organisation in the UK as well as the Regional Product Marketing Department in Amsterdam. He or she translates the local and regional needs into marketing communication plans and tools to drive sales and brand building activities. He or She has to work closely with other departments and (internal) stakeholders, such as the Global Creative team, as well as the EMEA PR-, Online-, Social Media, Trade Marketing Leads and Managers as well as the Category and Customer Marketing Specific Marcom Leads

 

 

Job Responsibilities:

 

  • Trade Marketing: drive trade marketing plans and initiatives. Support the ordering and deployment of the trade marketing displays and POS. Identify opportunities to strengthen in-store brand equity, lead the planning and execution for all in-store elements, merchandising and maintenance with vendors. Drive trade programs to support the UK marketing initiatives and business priorities.
  • Brand Marketing: Own and manage the marketing communication plan to launch NPI’s and brand campaigns in the most effective way. Support the Commercial Organization and Marketing Manager UK collateral such as imagery, videos, translation documents, perfect pitches. Create and/or traffic the necessary tools for UK stakeholders.
  • Marketing Manager: Support the Marketing Manager on product introductions, pricing and distribution strategy and –plan, media planning and buying, local event management and marketing budget management.
  • Event management: experience in Events and Partnerships would be a plus.
  • Social Media and Influencers: Own and manage the social media and influencers budget and strategy for the country with the relevant agencies and internal stakeholders
  • Share and exchange of information:  Keep markets, the Commercial Team and other relevant stakeholders informed of marketing related developments; provide management insights.
  • Improve relevant work processes (for example the streamlining of marketing communication material development, regular benchmarking etc).

 

Basic Qualifications:

 

  • A minimum of 5 years of marketing (brand, communication, trade marketing, product marketing) experience in an international environment
  • Ability to work effectively in a commercial environment, representing the marketing function
  • Fluency in English
  • Consumer electronics background preferred

 

Preferred Qualifications & Desired Competencies:
 

Results-Driven

  • Having a proactive, goal oriented approach to decision making
  • Clear and strategic thinker; proven experience in translating strategies into actionable plans
  • Capable of handling multiples projects / initiatives simultaneously and executing to completion

 

Team Player:

  • Having respect for colleagues, leading teams with clarity and accountability.
  • Proven team player with excellent communication and interpersonal skills who can effectively work with all levels of a global matrixed organization

 

Change Orientation

  • Able to adapt to changing demands and conditions
  • Act as a Change Management expert and enabler on various projects and programs across the business
  • Basically drive change and new ways of working

 

Customer Focus

  • Providing exceptional service and quality to external and internal customers
  • Understanding and working in past organizations that have centralized and de-centralized structures as business requirements change

 

Self-Awareness

  • Accepting responsibility for personal development and actions
  • Have clear objectives and strives to exceed them
  • Takes ownership for personal career and skill development

 

Eligibility Requirements:

  • Willingness to travel 10% of the time

 

#LI-PG1

HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.  With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics. HARMAN is an Equal Opportunity /Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status.  HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation. Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with HARMAN!  (www.harman.com)


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