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Marketing Communications Specialist JBL Consumer Audio

Date: Nov 16, 2018

Location: Amsterdam, Netherlands, NL

Company: HARMAN International

Requisition Id : 112524 

Additional Work Location(s) ​​​​​:  

A Career at HARMAN

We are ONE HARMAN. We are greater than the sum of our divisions or brands. We proudly talk about our many iconic brands and describe how our technologies are transforming the car, the workplace and everywhere in between.  We work hard. We create useful, playful, beautiful things. We strive for excellence and we aim to win as a team. No matter the position, every employee at HARMAN is expected to demonstrate our core competencies:  leadership, change-orientation, collaboration, judgment and a results-driven mindset.  At HARMAN, we expect brilliance.  You can expect a career full of brilliant possibilities. 

 

Position Summary:

This position is within HARMAN’s EMEA Lifestyle Division, based in Amsterdam, The Netherlands. The Marcom Specialist is responsible for the EMEA marketing communication strategy & programs for one of the categories of JBL Consumer Audio. Together with the (Sr.) Product Marketing Manager, he or she creates the strategic marketing communication landscape for all new product introductions within the category and as well gives the communication direction for the assigned category of JBL Consumer Audio (in collaboration with the Global PM Director).  The Marcom Specialist plans and executes a wide range of marketing tools based on the yearly marketing and business plan.

The Marcom Specialist must work closely with the (Sr.) Product Marketing Manager, the EMEA Customer Marketing team and local Marketing Managers to understand the regional and local business and marketing objectives for  the assigned category of JBL Consumer Audio in order to translate this into integrated communication launch plans, marketing communication plans and tools to drive sales and brand building activities. He or she has to work very closely with other departments and (internal) stakeholders, such as; the Global Creative team, as well as the PR-, Online- and Retail managers.

 

Job Responsibilities:

 

  • Own and manage the marketing communication plan to launch NPI’s in the most effective way.
  • Develop the communication strategy for the assigned category of JBL Consumer Audio.
  • Needs a clear understanding of the business parameters like pricing and distribution strategy in order to support with right communication approach and tools.
  • Improve relevant work processes (for example the streamlining of marketing communication material development, regular benchmarking etc).
  • Briefing of creative agencies for EMEA specific assets.
  • Actively support media planning together with the local Marketing Managers to align on communication tactics and the requirement list of creative assets.
  • Development of creative assets together with the global marketing team.
  • Supports the trade marketing manager in briefing for new display solutions and providing the artwork assets needed for POS.

 

 

Basic Qualifications:

  • Business Administration or Marketing Communications degree or equivalent.
  • A minimum of 5 years of marketing communications experience in an international environment.
  • Experience in driving integrated marketing campaigns and data-driven Marketing Communications plans.
  • Ability to work effectively in a commercial environment, representing the marketing communications function.
  • Fluency in English.

 

Preferred Qualifications:

Results-Driven

  • You ensure quality in all aspects of your work
  • You take pride and ownership in your work

 

Leadership

  • You ask for and deliver feedback
  • You take accountability for your actions

 

Change Orientation

  • You seek ways to improve, streamline and/or reinvent processes within your area of control

 

Collaboration

  • You listen well to understand instead of reacting fast
  • You communicate clearly, respectfully and with conviction

 

Judgment

  • You apply critical thinking to identify root causes of complex problems
  • You recognize when to escalate issues and when to ask for help to take appropriate action

 

Eligibility Requirements:  

  • Willingness to work in an office in Amsterdam, The Netherlands.
  • Willingness to travel 15% of the time.
  • HARMAN will only employ those who are legally authorized to work in the Netherlands for this opening.

 

 

 

About HARMAN International

HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.  With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd. HARMAN is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans and individuals with disabilities are encouraged to apply. HARMAN offers a great work environment, brilliant career opportunities, professional training and competitive compensation. Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with HARMAN! 

 

HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.  With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics. HARMAN is an Equal Opportunity /Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status.  HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation. Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with HARMAN!  (www.harman.com)

 


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