ESSENTIAL DUTIES AND RESPONSIBILITIES:
• Lead the institutionalizing and continuous improvement of insight gathering as part of the overall NPI process.
• Create, maintain and continually improve marketing concept testing and validation as part of the overall NPI process.
• Integrate a systemized customer and consumer feedback mechanism into the overall NPI process.
• Work with brand teams to systemize consumer research procedures in product development and launch process
• Support region, market, engineering and brand management requests for ad hoc research
• Create a regular reporting structure and template to distribute to all Harman Consumer Brand and Sales Team members
• Develop and manage marketing research projects for Harman Consumer Brand and Sales Team
• Coordinate research activities and learnings with region and market data analysts
• Analyze market data and provide regular interpretation toplines for Harman Consumer senior management
• Establish an institutionalized system for consumer and customer feedback
• Establish policy for requesting and reporting research throughout the Harman Consumer Organization
Measures of Performance
• Fully built and implemented research processes that support the consistent achievement of the overall NPI metrics (on time, on budget, on target)
• Correlation of concept projections to performance in market.
• Improvement of NPI process through the overall collection of post launch feedback
• Quality and usability of analysis
• Budgetary management
• Interaction with global and local brand/market teams
SUPERVISORY RESPONSIBILITIES:
REPORTING STRUCTURE:
• Reports to VP Brand Management
• Interacts directly with Category, Engineering and Region Management Teams
EDUCATION AND/OR EXPERIENCE:
• BS Degree in human behavioral or statistical fields is required – MBA preferred
• 10 years of experience in corporate or independent research group leading a systemized concept validation or insight gathering program
Required Experience & Knowledge:
• Minimum 5 years of qualitative moderation or observational research experienced
• Must be an experienced moderator
• Experience managing and interacting with international teams
• Public presentation and press briefing experience
• Project management certification and/or training
• Ability to lead through influence in a matrix environment
• High Customer orientation: recognition and credibility with the customer as a trusted, collaborative and productive Harman partner. Understands what it takes to win in the market place..
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; and talk or hear. The employee frequently is required to reach with hands and arms. The employee is occasionally required to stand and walk. The employee must be able to lift up to 50 lbs.
